Futurist Daniel Burrus describes the difference between change and transformation like this, “Change comes from the outside in, forcing us to react and manage crises. Transformation, on the other hand, whether it is business or personal, always comes from the inside out, and that gives us far more positive control while allowing us to actively shape the future.”
Transformation always begins with the question of purpose. When you are purpose-driven you become proactive instead of reactive.