It was the discovery of his purpose on March 21, 1988 – to help people reach their full potential – that transformed Jim Whitt’s life. The discovery of his purpose was the catalyst that launched his career as a writer, speaker, business consultant and film producer. Having personally experienced the transformational power of purpose, he developed a process to help others do the same. That process is the topic of a book, The Transformational Power of Purpose: Finding and Fulfilling Your Purpose in Life, and is available in an online course.

As a business consultant Jim developed a purpose-based approach to leadership and organizational development. That approach is the topic of another of his books, Riding for the Brand: The Power of Purposeful Leadership.

Jim’s background and education have provided him with a unique perspective in the field of personal and organizational development. He grew up working on farms, ranches and feedlots, earned a degree in animal science at Oklahoma State University and spent a dozen years in sales and marketing with two Fortune 500 companies.

He views motivation and leadership from three perspectives – scientific, psychological and spiritual – which are summarized in his fundamental principle of human behavior – without a purpose our only motivation is reward and punishment.

Jim has taken his message of purpose in life and business to audiences around the world as a keynote speaker. His presentations are highly interactive and highly entertaining.