Purpose Unlimited is about transforming your world – the world where you live and work. Imagine a world where you discover your purpose in life and fulfill your own unique potential. A world where you work for much more than a paycheck, perks or a pension. A world where you are not just an employee but a partner in a cause that is purposeful, heroic, adventurous and idealistic. A world where organizations fulfill their purpose by helping their employees fulfill theirs. A world where organizations reach their full potential by helping their employees reach theirs. A world where lives, leaders and organizations are transformed by the power of purpose. That is the world of Purpose Unlimited.

It all started on March 21, 1988 when Jim Whitt discovered his purpose in life – to help people reach their full potential. That discovery transformed his life. Having personally experienced the transformational power of purpose, he developed a process to help others do the same. He then developed a process to transform organizations. Those processes are detailed in two books, The Transformational Power of Purpose: Finding & Fulfilling Your Purpose in Life and Riding for the Brand: The Power of Purposeful Leadership.